Bad Heeler USA

A lifestyle brand born in Brazil and as unique as the Australian Cattle Dogs or heelers that we honor.  At Bad Heeler USA we are proud to bring this brand to America!

Style while we represent our favorite breed

The Australian Cattle Dog is known to be a loyal & hardworking breed, now with the Bad Heeler brand owners can now show their pride in our favorite breed.  We offer a complete line of merchandise that allows us to show our pride in both our blue heelers & red heelers.  We even a few items to keep your Bad Heeler looking their best!

Meet Barqs Our CFO

Barqs The Cattle Dog is our original American Bad Heeler.  She is our inspiration and the CFO (Chief Fetch Officer) of Bad Heeler USA.  She supervises all aspects of making sure your order is packaged & delivered to you as quickly as possible.  Barqs is also the co-founder of the Cattle Dog Clubhouse a world-wide social gathering place for cattle dogs and their humans.  She has also hosted “Cattle Dog Con” the group’s first international meetup event.  You can follow Barqs on Instagram, at her Facebook page or at  In January 2020, Barqs got a “blue” baby sister Crow The Cattle Dog who is now our Asst. CFO, she is active too on Instagram & Facebook and helping here at BH!  If your items arrive with cattle dog hair you know these two packed your items with care.

Happy Customers

We love seeing our products and your happy heelers!  Show us your photos that feature Bad Heeler products.  If you would like to be featured here post your photo to social media using the hashtag #BadHeeler.

Teddy Instagram: @teddy_bix_garnet

Nala Instagram: @nala.bluegrass.cattledog

Barqs Instagram: @BarqsTheCattleDog

Bix & Pinny Instagram: @bix_the_cattle_dog

DogAdventureBlog Instagram: @dogadventureblog

Mike & Stella from Vista, CA

Dexter Facebook: Dexter's Daily Dig

Barqs Instagram: @BarqsTheCattleDog

Trix Instagram: @trixthetourdog

Sawyer Instagram:

Crow Instagram: @CrowTheCattleDog

Chief Instagram: @chief_the_heeler

About Australian Cattle Dogs

Temperament: Alert, Curious, Pleasant

AKC Breed Popularity: Ranks 54 of 194
Height: 18-20 inches (male), 17-19 inches (female)
Weight: 35-50 pounds
Life Expectancy: 12-16 years
Group: Herding Group

The compact but muscular Australian Cattle Dog, also called Heeler, Blue Heeler, Red Heeler or Queensland Heeler, is related to Australia’s famous wild dog, the Dingo. These resilient herders are intelligent enough to routinely outsmart their owners.

Click below for complete Official Standard of the Australian Cattle Dog from the American Kennel Club:

Shop Bad Heeler USA

Shop Bad Heeler USA for our complete line of hats, t-shirts, dog bandanas and more!

Our Happy Customers 


I love the Bad Heeler brand! There are so little options that represent cattle dogs well, and this brand nails it! Great products, great quality!”

- Chris of the @dogadventureblog

Subscribe to the
Bad Heeler USA Newsletter

Join the Bad Heeler USA Newsletter list so we can keep you up to date on our latest merchandise & promotions.

In South America

Please visit: 

Our Social Partner

Our social network partner that brings together cattle dogs & their humans world-wide is the Cattle Dog Clubhouse.

Contact Us

Customer service is our #1 priority.  We want you to love our merchandise and we hope to serve you quickly.  Please use the contact us link at the top or bottom of each page of our site.  We are sorry but at this point we can only server our customers in the USA.